The US forex broker Gain Capital announced it has updated the logo and the overall visual identity of its forex brokerage Forex.com and is planning to launch new suite of trading platforms and several other service enhancements. They include a new suite of trading platforms, expanded selection of global markets and unique decision support tools and are expected to roll out by the end of this year.
So far the only Forex.com site with new look is that of the IIROC-regulated Canadian branch of the brokerage, www.forex.com/en-ca, but Gain Capital said the updates will be globally rolled out through 2016. Besides the new visual identity, the updated site offers improved market commentary and information and expanded educational section, which would serve forex brokers of all levels of experience.
“FOREX.com is a leading destination for traders around the world who wish to trade the global currency markets,” said Glenn Stevens, CEO of Gain Capital. “Our brand and website refresh marks the beginning of a series of exciting and innovative enhancements to our products and services and reflects our commitment to empower each and every one of our traders with tools to help make effective investment and trading decisions. FOREX.com customers have a deep passion for trading, and their aspirations fuel our continual drive to innovate and provide a better trading experience.”
“The new FOREX.com visual identity and web experience is bold and modern, reflecting our leadership position as a global FX brand supporting traders from over 180 countries, commented Samantha Roady, President of Retail. “It delivers on our goal of providing a seamless and consistent customer experience across a variety of platforms and devices and, above all, represents our ongoing commitment to providing customers with everything they need to realize their trading potential and goals.”
Earlier this month Gain Capital reported a slump in retail trading volumes in June.